Novel proteins are any protein source other than the conventional staples of pets diets such as beef, chicken and pork.

There are 3 main reasons to choose Novel Proteins for your pet.

  • Healthier – novel proteins are leaner and lower in calories than traditional proteins.
  • They are non-allergenic – food is responsible for many allergies in pets. These allergies
    are often caused by recurring proteins of chicken, beef, and pork in our pets diets. Novel
    proteins because they allow for variety help minimize the risk of food allergies.
  • They are raised more naturally and humanely.
    Industrial farming which produces most of our conventional proteins creates over 50% of our worlds CO2 emissions.

Additionally, animals raised in the industrial system usually consume lots of hormones and suffer from poor living conditions. Our novel proteins are raised naturally, they are never administered any growth hormones and consume an all-natural diet in the wild.

No, it is not necessary to refrigerate any of the treats once opened.

All of the bones are digestible. However we always recommend strict supervision to ensure that the bones do not become a choking hazard. Always remove any piece that splinters and always provide plenty of fresh water.

While all natural, no they are not raw.

There are a few factors to consider when purchasing a treat. Size of your dog, what is the treat intended for, and what type of chewer is your fur baby. Freeze-dried, fillets, and jerky are all quick rewards and suitable for all sizes and breeds of dogs – from puppy to adult. Natural parts and bones – choose based on breed size and chew type. If in doubt, choose a size up.

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