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A Journey in
Pursuit of Good

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Novel Proteins

Vets and industry experts are increasingly advocating for pet owners to incorporate more Novel Proteins in their pet diets. These alternative meats are a key nutritional component of a healthier diet and a necessary complement to help prevent food allergies!

These sources of highly nutritional, low fat protein come from animals raised in smaller farms, free to roam in their natural habitats, and fed balanced diets without the addition of hormones or artificial preservatives - the result is higher quality meat.

Learn more in this Novel Protein educational video:Play

Rest assured, all proteins used by ROAM® are sourced responsibly as bi-products of sustainable human food systems.
Under no circumstances are animals ever used for the sole purpose of pet treats

Sourcing the best the
world has to offer

A journey by experienced pet industry innovators to bring pets the best from around the world!

United States

USA

Coming soon are some of the best novel protein meats America has to offer, including Wild Boar, Bison and Alligator.

Chile

Chile

Up next on our global journey in search of the best proteins on earth is Chile. Get ready for fresh salmon and Patagonia sheep.

South Africa

South Africa
Wetlands Crocodile™

Launching with 3 healthy, naturally- and humanely-raised novel proteins from the exciting grasslands and wetlands of South Africa.

South Africa
Cape Ostrich™

Launching with 3 healthy, naturally- and humanely-raised novel proteins from the exciting grasslands and wetlands of South Africa.

South Africa
Grasslands Venison™

Launching with 3 healthy, naturally- and humanely-raised novel proteins from the exciting grasslands and wetlands of South Africa.

Australia-New Zealand

Australia-New Zealand

Coming soon from that region, unique novel proteins like kangaroo, crocodile, very tasty venison, and superb wild caught fish and mussels.

Good for
Dogs

Good for<br> Dogs

Good for
People

Good for<br> People

Good for
the Planet

Good for<br> the Planet
Discover the Story

ROAM IN MOTION

When we set foot in South Africa, the first stop in our journey in pursuit of good, we were blown away by the people we met, and the superb novel proteins we found sourced from animals bred and fed in freedom and harmony with nature. This enabled us to bring passion and emotion to the pet industry, and create an experience as novel as the proteins in our dog treats. Enjoy the discovery!

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Testimonials

The Journey

Home Movies

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Join us in our virtual journey in pursuit of good in pictures, and each step we took to turn our novel protein pet
treats into an experience that is now enjoyed by pets and their parents alike.

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