Vets and industry experts are increasingly advocating for pet owners to incorporate more Novel Proteins in their pet diets. These alternative meats are a key nutritional component of a healthier diet and a necessary complement to help prevent food allergies!
These sources of highly nutritional, low fat protein come from animals raised in smaller farms, free to roam in their natural habitats, and fed balanced diets without the addition of hormones or artificial preservatives - the result is higher quality meat.
Learn more in this Novel Protein educational video:Play
The energetic, wide-eyed ostrich is native to the grasslands of South Africa. Though they are the world’s largest flightless birds, their long legs enable them to run at speeds of over 65 km (40 miles) per hour. Bred and fed a pure and balanced diet in their natural environment, breathing clean air and free to roam through vast areas of territory, the meat of these agile birds is a novel protein, uniquely lean, healthy and very tasty which poses a low risk of food allergies to pets.
There are many species of antelope in South Africa, such as Eland, Impala, Antelope Waterbuck and others. Their rich and gamey novel protein meat, known as venison, is naturally lean, low in fat and an important source of protein and iron. Our dog treats retain all its musky and slightly sharp flavor which results in a palatable, mouth-watering taste pets are sure to love.
These large reptiles produce a remarkably healthy meat. It’s mild flavored and firm in texture; it has significantly fewer calories, less fat content and less cholesterol than more traditional meats. It provides higher levels of protein, making it a more heart-friendly white meat alternative. An additional benefit in pet treats is that the food allergy/intolerance risk to dogs associated with alligator meat is very low relative to poultry and beef.
When we set foot in South Africa, the first stop in our journey in pursuit of good, we were blown away by the people we met, and the superb novel proteins we found sourced from animals bred and fed in freedom and harmony with nature. This enabled us to bring passion and emotion to the pet industry, and create an experience as novel as the proteins in our dog treats. Enjoy the discovery!Suscribe to our channel Send us your videos
In a hurry, hoping to get another!
"It always happens with those tasty treats"
Determined to beat the size!
"Not giving up any time soon"
Chewing, crushing, grinding at will!
"The look of pleasure in those big eyes say it all"
"He won’t let go until finished"
Very protective of his property!
"I guess he thinks it’s always better to be safe than sorry"
Looking for a comfortable spot!
"Not even the snow stops him from enjoying his bone"
Join us in our virtual journey in pursuit of good in pictures, and each step we took to turn our novel protein pet
treats into an experience that is now enjoyed by pets and their parents alike.